If we do a simple math - more visitors will mean more conversions, but this may or may not be the case if sufficient attention is given to basics, we simply tend to ignore.
Parts to be kept in mind
• Focused Content: Your content must be focused. The content must be tailored to different sets of visitors - to the point that you even think about how your company profile will be presented in different segments. Quality of writing is to be top-notch business grade.
• Title & Description tags: When a visitor searches for keywords in a search engine results is mainly a battle for the title and description. It is when you leave the first impression. The user will be more inclined to a convincing title which he would perceive your website to be better than others.
• Offer Original & Quality information on your website: This is the best way to attract traffic to your website. Offer original & unique information that visitors can not find anywhere else. This will also help to brand your company image as industry experts and will also get you a good quality one-way links.
• Give Freebies: Who does not like freebies? Offer your visitors free e-books, free CD's, free white papers, free consultation, free seminars, etc. People love them and will keep coming back for more. This will not only increase new and repeat traffic, but also help with link building.
• Social Media: Using Social Media sites like Face book, Twitter and Linked In to share information with your audience. Share your writings & research, participate in discussions, and help others by solving their problems. This will drive people to visit your site more often and look for the desired information.
• Advertisements: There are many free / paid ways to advertise your business online. Classified ads are free and are one of the ways to put business-related ads, which helps to drive traffic. You can also take advantage of paid methods like Google Ad words program, which is more focused and help bring visitors based on demographics, location and preferences. But you must decide on a budget for them and then plan accordingly.
• Update website regularly: keep update your site by adding new, relevant and useful content to your site. Search engines also give preference to sites with new and relevant content.
• Blog: Using the unique and effective writing strategies is one of the best ways to increase website traffic. Create a blog that supports your site and make sure that your blog navigation flow your visitors to your site with ease. Also your product / service links into your blog posts so that visitors who read your blog can easily navigate your site.
No comments:
Post a Comment