Healthy diet Britannia Company

The story of one of India's favorite brand sounds almost like a fairy tale. Again in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today.

At the beginning could have been humble dreams were anything but. By 1910, with the introduction of electricity, Britannia mechanized its activities, and in 1921 became the first company east of the Suez Canal to use imported gas ovens. Britannia's business was thriving. But more important was the United Kingdom to acquire a reputation for quality and value. As a result, rested the tragic World Government, his hopes for Britannia contracting it to deliver large quantities of "service biscuits" to the armed forces.

As time passed, biscuit market continued to grow ... Britannia and grew along with it. In 1975, Britannia Biscuit Company took over the distribution of biscuits from Parry's hitherto divided Britannia biscuits in India. In the ensuing public issue of 1978 Indian shareholding crossed 60%, settled at Indianans of the company. The following year, Britannia Biscuit Company re-christened Britannia Industries Limited (BIL). Four years later in 1983, it went Rs. 100 crores revenue mark.

On the operations front, the company was making equally dynamic development. In 1992, celebrated its Platinum Jubilee. In 1997 the company presented its new corporate identity - "Eat Healthy, think better" - and made its first inroads in the market for dairy products. In 1999, "added Britannia Khao, World Cup Jao" promote fortified affinity consumers had to "Four Britannia '.

Britannia progressed into the 21st century as one of India's biggest brands, and the excellent food brand of the country. It was equally recognized for its innovative approach to products and marketing: the Lagaan Who was voted India's most successful PR activities in the year 2001, while the delicious 50-50 Britannia Maska-Chaska was India's most successful product launch. In 2002 formed the Britannia's New Business Division, a joint venture with Fonterra, the world's second largest Dairy Company and Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of his vision and rated acceleration of the graph, Forbes Global Britannia 'One among Top 200 Small Companies of the World "and the Economic Times linked Britannia India's 2nd Most Trusted Brand.

Today, more than a century after the first tentative steps, Britannia adventure is not only going strong, but blazing new standards and that miniscule initial investment has grown by leaps and bounds to crores of rupees in wealth for Britannia's shareholders. The company offers are spread across the entire spectrum of products ranging from healthy and economically Tiger biscuits to the more lifestyle-oriented Milkman Cheese. Have managed to express their confidence in almost one third of India's one billion population and strong leadership at the helm means Britain will continue to dream big on its path of innovation and quality. And millions of consumers will taste the results happily.