The whole concept of e-commerce has been a boon to SMB companies worldwide, allowing them to have easier access to global markets at an extremely affordable price. More and more shops and businesses are moving towards e-commerce platform to increase their sales, earnings and provides an easy way to reach global customers. But to do an e-commerce portal, which actually works, there are certain things that must be handled with care for the success of an e-commerce portal. The following are some of them:
Choosing the right platform: Choosing the right platform is the most important and fundamental aspect of e-commerce portal. The best platforms I know is. Net or LAMP. There are several open source systems such as Magento, Zencart, ECommerce, and X-cart. Choose the one that fits.
Design: A great navigation system with attractive and simple design is very important for buyers to actually see the product from your site. Indeed, a good design really needed to build confidence and show all the details about the products we sell.
Shopping cart: Do not try to assemble the whole story from the customer before allowing him actually buy products from us. Keep it short and simple.
Payment Gateway: I prefer Pay Pal, but there are a number of payment gateways on the market as Authorize.net, Google Checkout 2 checkout, Money bookers, and alert pay. Please check the Commission and the right product to suit your business needs.
Safety: Do not take this part easily, please note that you will get very sensitive data from their clients to consider a sale. So make sure you have PCI compliance and SSL in place. Make sure you do not store customer credit card information in your database, and also follow the utmost security process, while the design of the database and coding.
Marketing: Getting targeted traffic to your website is a need to sell your products. There are several ways to do it. It can be paid or free traffic. To get free traffic, you have to target the search engines like Google. Optimizing your website to get reviewed on search engines is an absolute must. It is known as Search Engine Optimization.
This is only the beginning, but in the future as the Internet grows, e-commerce to move out of the website and it will happen more on social networks and ads directly. This technology is bound to grow and plays a major role in the sale of retail products. E-commerce is an inevitable platform for any enterprise which is engaged in selling products.
Appointment of experienced companies like contuse Support Interactive, which is an established ecommerce web development company help you to launch e-commerce portal to an affordable price on high quality absolute perfection.
Contuse supports interactive applications LAMP platform and open source systems like Zen Cart and Magneto to allow the vendor to launch their e-commerce portals quickly and without compromising on quality.
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