Tuesday, May 25, 2010

SEO an Essential Part of Your Online Business

You can think of online business or already have one. It will be in the form of website. Your site serves as a business and a presentation of your store (Billboard). In cases of physical store you can give the address to someone, and someone will find it. Passerby notices your table, and spreading the news via your mouth. This total does not replicate in internet business. If someone needs to find a product or service you sell so he or she has to go to the search engine first. Add the required keyword and get results. See the following statistics.

• 85% of visitors come from the top three search engines like Google, Yahoo & MSN!

• Nearly 75% of visitors coming from the first 10 listings of search engine results page ie the first

• Approximately 20% of visitors coming from the other 10 listings in search engines results say page 2

• Less than 5% of visitors coming from the first 10 listings in search engines results say page 3

• The rest of the small percentage comes from distributors in more than 30

The results are eye opening. Majority of traffic comes through search engines. Further statistics show that the chance to get 75% of visitors to 85% when you are listed on the first page, otherwise you'll end up with almost none on your site, if listed far away for your targeted keywords. This obviously indicates that you have to quest for listing on the first page of search engines. Just have a question, how search engine indexing pages on my website.

For indexing your WebPages search engines use a specific program called spider or crawler or robot. This program follows links to pages and visit them one by one. During the visit, the copy pages and later analyzes it according to their specific parameters and indexing it. With all these results pages are added to the databases of search engines and regularly updated. When someone searches specific keywords search engines rank pages according to their algorithm and return to us results.

Who will help you get ahead in search engines? Naturally one Search Engine Optimization expert can help you. The thorough analysis your website and suggest you some recommendations that will help you to index the first in the search engine results. They will do their work in two parts, and they are called as Page Optimization and Off Page optimization. On page optimization refers to factors that directly affect your website or web pages. These factors are the content and structure of website that most are in HTML. Structural components need to change by SEO experts include Meta title, Meta tags, meta keywords, images and links provided on this page. Content is another important part of on page SEO. It must be written using keywords, placement of keywords and the density of keywords is considered as the most.

Off-page optimization refers to factors that have an effect on your website or web page listing in the natural search results. These factors are not controlled by you or coding on your part. These services include:

• Link building

• Directory Submission

• Content writing

• Article writing

• Article Submission

• Press Release Writing

• Press release material

• Social Media Marketing

• Social Bookmarking

• Blog Management

To address concerns or page individually, but will give the best results when they are implemented simultaneously. In order to do SEO work for your website, you must have service through professional SEO expert or a professional SEO services company. It is better you avoid this work by yourself as it could prove dangerous once. In the next series of articles I will present you these SEO services one by one, so you get a thorough knowledge of this amazing work.

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