Domain Name is Your Best Asset

Want to know what your most important asset is as an online marketer? Your domain name. It does not matter whether you have a blog or a sales page for your product your domain name can make or break your site. Here are some tips to help you make the right choice.

1st Purpose

Your first question should be: what is the purpose of the website? Are you trying to establish your credibility in a particular niche? In that case you should do some keyword research to find out what keywords people use as a domain using these figures would rank well. A domain that contains keywords are very likely to rank well in search engines for those keywords.

Are you trying to promote a product? You should definitely consider setting up domain based on the product's name. You only do this if you own the rights to the product name.

2nd Hyphens

If your chosen domain name is already taken then you might consider using hyphens. The general rule of thumb is to not use more than two hyphens in a domain and to avoid them altogether if you want to use any form of offline marketing.

You can also try adding a prefix or suffix to the keywords you wanted to use such blog or shop.

3rd Potential

You should also consider whether you have plans to create a small niche site or you want to build an authority site in your niche. Your choice of domain name should also be determined by how much growth you would expect for your site over time.

For example plussizedbridesmaidsdresses.com could work well for a small niche site, but if you plan to build a major authority site then a domain like perfectwedding.com could have more leeway.

4th Top Level Domains

Unsure of the difference between a. Com and a. Net and. Co.uk? These top-domains (TLDs) allows users to distinguish between different types of websites. A. Com is a commercial site and as the most popular and widely known, should be your first pick. Alternatively, you may want to try one. Info or. Net.

5th Price

It is possible to get virtually any domain name that could be desired, so long as you're willing to pay for it. An unused domain name will usually cost between $ 7 and $ 12, depending on which company you use to record it. If you really want a domain that someone else already has registered so you could contact them and ask if they would be willing to sell it.