Promising Growth Forecasted for Indian Bottled Water Market

India has proven itself as one of the largest and most attractive water markets in the world. Today, the size of the bottled water category become very large, making it highly competitive. According to our latest research "India Food and Beverage: Emerging Opportunities", sales of bottled water had grown to a CAGR of around 20.5% and more than 21% in volume and value respectively during 2004-2008. Various factors such as lack of access to clean water, rising health concerns and changing lifestyles of young Indian population has been particularly add to the growth of the bottled water market in India.

In our research we have found that bottled water is one of the most thriving sectors in India because of the low per capita consumption, estimated at about 6 liters per year. "Attracted by the huge potential that India's large middle class offers multinational players have tried to capture this rapidly growing market," says a senior analyst at RNCOS. Driven by these factors, our research predicts Indian bottled water market to grow by 20% -22% annually (in value terms) over the next few years. Moreover, growing faster rates, the market will soon become the largest segment in the soft drinks market, surpasses even carbonated beverages.

Resultantly, the volume sales of bottled water in India is forecasted to exceed 7.440 million gallons by the end of 2013, transferred to a market of more than $ 1.5 billion. But the category is still largely commoditized and price-sensitive.

Our report provides an in-depth research and rational analysis of food and beverages in India. It gives a detailed overview of the consumption patterns of Indians in various food segments like milk, fruits, vegetables, meat, etc. drink segment talking about the type of beverages, their sales and consumption patterns among the Indian population. The report also provides forecasts for all segments of industry with due regard for the consequences of the global economic slowdown. This report aims to help clients to analyze the potential growth areas, challenges and drivers critical for Indian food and drink.