RNCOS Releases a New Report - Indian Food and Drinks Market Emerging Opportunities

RNCOS has recently added a new Market Research Report titled, "Indian Food and drink: Emerging Opportunities" to its report gallery. With the huge population base, growing middle class and strong macroeconomic environment, the Indian food & drinks market emerged as one of the fastest growing segments in the Indian retail sector. Rapid lifestyle transformation, especially among those living in urban areas has resulted in a dramatic increase in demand for processed or health food, packaged and ready to eat foods. The arrival of food multinationals and proliferation of fast food restaurants have further added to the growth of this industry. The changing scenario of the retail industry, like opening up of new supermarkets / hypermarkets, shopping centers and fast food restaurants, coupled with favorable industry trends, is about creating radical changes in the food & beverage industry, "says Indian Food and drink: Emerging Opportunities", a final analysis of the industry RNCOS.

Almost all the segments analyzed in the report appears to be growing at rapid pace, even at the stage of the economic crisis, especially alcoholic beverages segment, which is expected to reach 3 billion liter mark in 2012 from about 1.95 billion liters in 2008, has been outperforming other segments in terms of sales growth and concreting a solid platform for intense competition in the domestic market among both existing and new entrants.

The low brand loyalty and price-sensitive consumer behavior is still preventing the Indian market to its full potential. However, it would require a balanced brand portfolio strategies, consisting of different product mix with unique level of quality and that too at an affordable price. This is expected to result in an overall market advances, the consumer will be benefited most.

The report provides an in-depth research and rational analysis on food & beverage industry in India. It gives a detailed overview of the consumption patterns of Indians in various food segments like milk, fruits, vegetables, meat, etc. drink segment talking about the type of beverages, their sales and consumption patterns among the Indian population. This report aims to assist clients in analyzing potential growth areas, challenges and drivers critical for the Indian food & drink.