Thursday, February 25, 2010

Non-Alcoholic Drinks Market Set to Boom in India

Indian non-alcoholic beverages market has seen robust growth in recent years. Non-alcoholic beverages are broadly divided into carbonated beverages, non-carbonated drinks and hot beverages. These include juices, energy drinks, carbonated drinks, tea, coffee and bottled water. The market reported a growth of almost 21% in 2008 on the back of growing economy, rising incomes, changing lifestyles and growing concern for health and wellness. Moreover, the liberalization of trade policies attracted heavy investment in the country and converted to a rapid growth in the market.

According to our new research report "Indian non-alcoholic drinks Forecast to 2012", the Indian non-alcoholic beverages budgeted to grow at a CAGR of 15% in 2009-2012. Segment level analysis shows that the largest growth will be seen by fruit / vegetable juice segment, which is expected to grow at a CAGR of around 30% in value during 2009-2012. It will be followed closely by energy drink segment, with future CAGR pegged at around 29% over the same period. Other segments such as coffee and bottled water will also witness CAGR growth of around 22% and 21%.

We have found that carbonated beverages accounted for the major chunk of the Indian non-alcoholic beverages market in 2008. But this segment is expected to lose its share to non-carbonated beverages such as fruit / vegetable juices, energy drinks and bottled water. We project a CAGR growth of around 7% of the Indian carbonated soft drinks market and growth in this segment will come from non-cola segment, which consists of carbonated beverages like Limca, Fanta, Sprite, 7up, etc.

"Indian non-alcoholic drinks forecast for 2012" provides extensive research and rational analysis of non-alcoholic beverages market in India. The report is designed to help customers understand current performance and outlook for the Indian non-alcoholic beverages, while evaluating the market segments that will experience the strongest growth in the coming years. It gives detailed overview of the factors driving a particular market segment, along with information on the factors critical to success overall market.

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