Big FM has entered Shimla, which marks the completion of its phase II plans and also makes it the first private FM station in Himachal Pradesh. The station went on on-air on July 10 though the frequency of 91.9 FM. Though in the rest of the country, Big FM is available on 92.7 FM. The new station will be on-air from 6 am to 11 pm, a total of 17 hours everyday. Later, it will become a 24-hour st
ation, which will feature content resonating with the popular culture of the region. Himanshu Shekhar, business head, Big FM – North and West, says, "Our constant endeavor has been to serve listeners with popular music and creating humor in lives. We are committed to create a radio station, which will positively impact people's lives and become a preferred entertainment option." To create buzz around the new station, Big FM has planned marketing initiatives that will see RJs going to the hot spots of the city to conduct their shows. Big FM will also partner with local events in the city. The Shimla radio station is Big FM's 45th station in the country. A radio initiative from Adlabs Films, Big FM, over a period of three years, has established its footprint in 1,000 towns and 50,000 villages across India.
ation, which will feature content resonating with the popular culture of the region. Himanshu Shekhar, business head, Big FM – North and West, says, "Our constant endeavor has been to serve listeners with popular music and creating humor in lives. We are committed to create a radio station, which will positively impact people's lives and become a preferred entertainment option." To create buzz around the new station, Big FM has planned marketing initiatives that will see RJs going to the hot spots of the city to conduct their shows. Big FM will also partner with local events in the city. The Shimla radio station is Big FM's 45th station in the country. A radio initiative from Adlabs Films, Big FM, over a period of three years, has established its footprint in 1,000 towns and 50,000 villages across India.For further Details Visit At:www.televisionpoint.com/news2009/newsfullstory.php?id=1247486253
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