Ever since Microsoft (MSFT) made its $45 billion bid for Yahoo (YHOO) in early 2008, it was clear the
software giant was serious about taking on arch-rival Google (GOOG) in the lucrative Internet search business. And now, after more than a year of more limited talks after Yahoo denied that bid, it seems Microsoft has achieved its goal. If reports of an impending deal between the companies prove true, Microsoft will emerge as the clear No. 2 player in search. In a deal that presages its departure from a market it once dominated, Yahoo will essentially scrap its own efforts to best Google in search and instead rely on Microsoft's recently debuted Bing search engine, according to reports in The Wall Street Journal and the BoomTown blog. Ads placed next to those search results would be served up not by Yahoo's ad platform, dubbed Panama, but by a Microsoft technology called AdCenter, says another report from Advertising Age. Yahoo CEO Carol Bartz "is essentially giving up on search," says Danny Sullivan, editor of Search Engine Land.
software giant was serious about taking on arch-rival Google (GOOG) in the lucrative Internet search business. And now, after more than a year of more limited talks after Yahoo denied that bid, it seems Microsoft has achieved its goal. If reports of an impending deal between the companies prove true, Microsoft will emerge as the clear No. 2 player in search. In a deal that presages its departure from a market it once dominated, Yahoo will essentially scrap its own efforts to best Google in search and instead rely on Microsoft's recently debuted Bing search engine, according to reports in The Wall Street Journal and the BoomTown blog. Ads placed next to those search results would be served up not by Yahoo's ad platform, dubbed Panama, but by a Microsoft technology called AdCenter, says another report from Advertising Age. Yahoo CEO Carol Bartz "is essentially giving up on search," says Danny Sullivan, editor of Search Engine Land.For Further Details Visit At:www.businessweek.com/technology/content/jul2009/tc20090728_826397.htm
No comments:
Post a Comment