Zee Group DTH company DishTV is going for a Rs 100 price hike in its set top boxes triggered by the increase in customs duty on import of STBs from zero levels to 5%. The price step-up will be effective from July 20. A bare set-top box will now be priced at Rs 1,590 in place of Rs 1,490.Dish TV chief operating officer Salil Kapoor told ET, "We have decided to increase the box price by Rs 100 across all offers. This has been done due to the 5% customs duty that has been imposed on import DTH boxes. Despite having a subsidy-based business model, we have been absorbing various taxes. But, we have to pass on this extra burden to the subscriber." Mr Kapoor added, "This exemption that was granted earlier should have been withdrawn only after the domestic manufacturing capability was in place. Right now, against a demand of roughly 10 million boxes, the local supply will be just in just a few thousands which in no way will help the growth of the industry. Box paucity or increase in cost will further impact the CAS implementation pace."For Further Details Visit At:economictimes.indiatimes.com/News/News-By-Industry/Media-/-Entertainment-/DishTV-to-hike-prices-of-set-top-boxes-by-Rs-100/articleshow/4800472.cms
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