Friday, June 25, 2010

Media and Entertainment Industry in India - 2010

Venn’s market research study on “Media and Entertainment Industry in India—2010”™ inspects the rising threshold of the Indian media and entertainment industry as a large market globally and market opportunities.

With this focus, this market research report study on the key sectors: films, television, music, radio, and animation highlighting its potential and key trends to be expected with sharing insights on developments, impact and opportunities. The report is an effort to present a critical analysis of the sectoral constraints faced by the industry that are impediments to its growth, the need for concerted action and hence achieve its true potential. One of the key imperatives that can realize this potential, as pointed out in this report, is the need for focus and effective collaboration between the key stakeholders.

Venn Research, in association to its network of partners provides information and research to thousands of clients worldwide. The information provided herein has been obtained from reliable sources to provide a holistic survey on the market dynamics.

Additional Information

Chapter - I: ECONOMIC TRENDS IN INDIA

  • GDP Growth of India, (%), 1997-2004
  • Inflation rate of India (%), 1999-2004
  • Employment rate of India, 2004-2006

Chapter - II: INDIAN ENTERTAINMENT INDUSTRY SIZE (2005-2010)

  • Total market of Indian Entertainment industry in 2005 and 2010

Chapter - III: ROLE OF REGULATORY AND GOVERNMENT BODIES

  • Top ten government/ regulatory interventions with a view to initiate an industry dialogue to evolve a consensus on sector priorities

Chapter - IV: KEY FACTORS DRIVING INDIAN MEDIA & ENTERTAINMENT INDUSTRY

  • How growing Indian consumer groups and their demand affecting the Indian entertainment market
  • Increasing advertising spend and number of media channels in India on entertainment sector
  • Quality of content and new genres affecting the view ship pattern of Indian consumer
  • Potential destination for international broadcasters and production houses
  • Key role of technological advancements in entertainment industry by redefining its products, cost structure and distribution

Chapter = V: ADVERTISING SPEND IN MEDIA AND ENTERTAINMENT INDUSTRY

  • Advertising Spend in Indian Media & Entertainment, by Television, Press, Radio, Film, Internet

Chapter - VI: INDIAN TELEVISION INDUSTRY

  • An Overview of the Indian Television industry
  • Total Revenue of Indian Television Industry, (INR Billion) 2005 and some transformational changes
  • Highlights key drivers and issues that are driving the Indian Television industry
  • An outlook for Indian Television Industry, 2010
  • Top ten advertising categories in Indian Television industry
  • Share of ad revenues among Indian television genres
  • Penetration rate of cable TV in Indian households
  • Indian Television Revenue Forecast - 2010

Chapter - VII: INDIAN FILM INDUSTRY

  • An overview of the new phase of growth in the Indian Film and film-based entertainment Industry
  • Distribution of Film Revenues, (%)
  • Revenue Breakup of Indian Film industry by Bollywood, Regional Films, English Films, and Emerging Genres sectors
  • Key Growth Drivers in Indian Film Industry
  • Growth of the Indian Film Industry to 2010

Chapter - VIII: THE INDIAN MUSIC INDUSTRY

  • An Overview of the Indian Music Industry structure
  • Genre-wise Distribution of Music Sales in India
  • Piracy Trends in Indian Music Industry
  • Total Revenue of Indian Music Industry
  • Indian Music industry Revenue Forecast - 2010
  • Recommended Factors For Indian Music Industry Growth

Chapter - IX: RADIO — INDIAN SCENARIO

  • An Overview of the emerging entertainment sector —Radio
  • FM Listening Habits in India and Ad spending in Indian Radio Segment
  • Total Indian Radio Revenues - 2005-2010
  • Sales and Marketing Strategy for Local Market in Radio Segment

Chapter - X: INDIAN ANIMATION INDUSTRY

  • Current Scenario of Indian Animation Industry
  • Production of Animation Programmes in India
  • An Outlook to Indian Animation Industry - 2008

Chapter - XI: INITIATIVES TO BE TAKEN FOR HIGH-VALUE OPPORTUNITIES IN THE ENTERTAINMENTa AND MEDIA INDUSTRY

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